DIGITAL MARKETING
1.) SEO (Search Engine Optimization):
It is the practice of orienting your website to rank higher on a search engine results page (SERP) so that you receive more traffic.
2.) Guest posting:
It is a content marketing technique where you write for a website, blog, or publication that isn't your own. In simple words it is publishing and article on someone else's website.
3.) Blog posting:
It allows you and your business to publish insights, thoughts and stories on your website about any topic.
4.) Link building:
It is the process of acquiring hyperlinks from other websites primarily for the purpose of improving SEO on search engine results pages (SERPs).
5.) Hyperlink:
A hyperlink is a text or an icon that you can click on to get to another website
HTTPS: (Not hackable)
It stands for Hyper text transfer protocol secure.
It's an internet communication protocol that Encrypts data between websites and users.
*Using HTTPS ensures:
.Secure online browsing
.Protected personal data
.Trusted website interaction
HTTP: (Hackable):
It stands for Hyper text transfer protocol.
HTTP Enable:
Communication: Request and responses between servers and browsers.
Local SEO Checklist
1.)Google My Business (GMB):
a.) Claim and verify your GMB listing
b.) Complete and accurate business information
c.)High-quality profile and cover photos
2.) On-page Optimization:
a.) Keyword research (location-based)
b.) Optimization title tags and meta descriptions
c.) Header tags (H1, H2, etc..)
d.) Content optimization (local keywords)
e.) Mobile-friendly and fast website
3.) Local citations:
a,) Consistent NAP (Name, Address, Phone) across:
-Directories (Yelp, Bing places)
-Citations (long business listing)
-social media.
2.) Reviews and Ratings:
1.) Encourage customers to leave reviews
2.) Respond promptly to all reviews
3.) Monitor rating on - Google reviews, yelp, Facebook reviews, etc..
5.)Technical Optimization:
a.) Website speed and mobile responsiveness
b.) Secure protocol (HTTPS)
c.) XML sitemap and robots. trt.
d.) Schema markup (local business)
e.) Google search console setup
6.) Content Creation:
a.) Local-focused blog posts.
b.) High-quality, location-specific content
c.) Use location-based keywords
d.) Optimize images with local keywords
7.) Link building:
a.) Local business association
b.) Sponsor local events
c.) Partner with local business
d.) High-quality, relevant backlinks
8.) Tracking and Analysis:
a.) Google Analytics setup
b.) Track local keywords ranking
c.) Monitor websites traffic
d.) Analyze conversion rates
9.) Local SEO Audit:
a.) Regularly check for:
-NAP consistency
-Citation accuracy
-Technical issues
-Content quality
10.) Ongoing Optimization:
a.) Regularly update content
b.) Monitor local search trends
c.) Adjust keywords strategy
d.) Continuously improve website
Directory submission
It is a search engine optimization (SEO) technique where you submit your website to online directories to.
Benefits:
1.) Improve visibility
2.) Increase backlinks
3.)Enhance credibility
4.) Drive targeted traffic
Types of Directories:
Tools for directory submission
1.) Ahrefs
2.) Moz
3.) SEMrush
4.) Directory submission software
Common Directory Mistakes:
a.) Over-submitted
b.) Duplicate listings
c.) Inaccurate information
d.) Ignoring directory guidelines
For SEO updates:
1.) Search engine journal
2.) Search engine land
- Website audit report - (audit tools)
Analytics report
On page SEO
On-page SEO refers to the process of optimizing individual web pages to rank higher and more accurately in search engines for specific keywords and phrases.
Here are some key on-page SEO elements:
1.) Keywords Research and Optimization:
Conducting keywords research to identify relevant and high-traffic keywords, and strategically
placing them throughout the webpage's content, meta tags, and headings.
2.)Title tags:
Writing unique, descriptive, and keywords-rich title tags for each webpage.
3.) Meta Description:
Crafting compelling and informative meta descriptions to entire users and search engines.
4.) Header Tags:
Organizing content with header tags (H1, H2, H3) to structure and highlight important keywords.
5.) Content Optimization:
Creating high-quantity, engaging, and informative content that provides value to users.
6) URL Structure:
Optimizing image file names, alt tags, and descriptions to improve page load times and accessibility.
8.) Internal linking:
Linking to relevant and related internal webpages to enhance user experience user experience and website navigation.
9.) Mobile-friendliness:
Ensuring webpages are responsive, fast, and user-friendly on mobile devices.
10.) Page speed:
Optimizing web page load times to improve user experience and search engine ranking.
11.) Content length and quality:
Creating comprehensive and valuable content that covers topics thoroughly.
12.) Structured Data:
Adding schema markup to provide addition context about the web pages content.
By focusing on these on-page seo elements, you can improve your website's visibility drive more quality traffic, and increase conversions.
Off page SEO
Off page seo refers to the optimization techniques done outside of your website to improve its search engine rankings and to improve its search engine rankings and to improve its search engine rankings and to improve its search engine ranking and to improve its search engine ranking and visibility. Here's a comprehensive overview:
Link building tactics:
1.) Guest Blogging
2.) Resource pages
3.) Broken Link Building
4.) Reviews and Building
5.) Affiliate partnerships
6.) Sponsorships and Events
7.) Content Partnerships
8.) Web 2.0 Properties
Content Marketing:
Local SEO:
1.) Google My Business
2.) Local Directories
3.) Citations
4.) Reviews
5.) Location-Specific content
Tools for off-page SEO:
1.) Ahrefs
2.) MOZ
3.) SEMrush
4.) Majetick
5.) Hoat suite
6.) Buffer
7.) Sprout Social
Benefits:
Difference between on-page off page
On-page optimization (On-site optimization)
Focus: Optimize website elements to improve search engine rankings.
Objectives: 1.) Improve website crawlability, 2.) Enhance user, 3.) Increase relevance and authority
Off -page Optimization (Off-site Optimization)
Focus: Build relevance, authority, and trust through external signals.
Objectives:
1.) Increase website authority
2.) Improve search engine rankings
3.) Drive targeted traffic
Key difference: 1.) Focus: on page (website) vs off-page (external)
2.) Objectives: on-page (crawlability, user, experience), off-page (authority, ranking)
3.) Tactics: On-page (keywords optimization, meta tags)
Off-page (link building, social signals)
Website audit report
A website audit report is a comprehensive analysis of a website's performance, weakness, opportunities,
and threats.
1.) Technical Audit:
a.) Website speed and performance
b.) Mobile responsiveness and usability
c.) Browser compatibility
2.) SEO Audit:
a.) Keywords research and optimization
b.) On page optimization (meta tags, titles, descriptions)
c.) Content quality and duplication
d.) Link structure and internal linking
e.) Local SEO (Google My Business, citations)
3.) Content Audit:
a.) Content quality, relevance, and consistency
b.) Content duplication and thin content
c.) Image optimization (all tags, descriptions)
d.) Video and multimedia optimization
4.) User experience (UX) Audit:
1.) Navigation and information architecture
2.) Page layout and design
3.) Call-to-actions (CTAs) and conversion rates
4.) Accessibility and usability
5.) User feedback and testing
5.) Analytics and performance audit:
a.) Google analytics setup and tracking
b.) Website traffic and engagement metrics
c.) Conversion rate optimization (CRO)
d.) Goal tracking and funnel analysis
6.) Security Audit:
a.) Website vulnerabilities and malware
b.) Passwords security and authentication
c.) Data backup and recovery
d.) Firewall and intrusion detection
e.) Compliance with regulations
7.) Recommendation and action plan:
a.) Prioritized list of issue and recommendation
b.) Step-by-step action plan for implementation
c.) Timeline and resource allocation
d.) Budget and cost elimites
e.) Performance metrics and monitoring
Tools used for website audits:
1.) Google analytics
2.) Google search console
3.) SEMrush
4.) Moz
6.) GTmetrix
7.) Pingdom
8.) Screaming Frog
(Google trends: By this we can know the trending information)
-SEO- Search engine optimization. It is used to optimize websites
- Audit report: website performance
- Local SEO- search engine optimization which helps to visible your business in local search results.
*Keyword ranking report
position of site
copy url
and put ctrl+f
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